Brainstorm: Where does friction live on your team?
Browse the Challenge Bank below — click any card that resonates, or add your own (with your own category if you need one). You're building an inventory; you'll narrow it later.
① Information Exchange
How updates and decisions are communicated. Speed, clarity, overload, meeting rhythm, info flow.
② Decision-Making
Who's involved (and who's not), consensus vs. directive, follow-through, accountability.
③ Social Connection
How trust is built or lost, informal connection, inclusion, psychological safety.
Click cards that ring true for your team.
Where alignment breaks down or stalls.
The relational fabric that holds the work together.
Choose your Top 3 challenges
From your inventory, pick the three challenges that get in the way most. Add a quick note on who's affected and how often it shows up.
Why 3?
Trying to fix everything at once is the fastest way to fix nothing. Three is enough to see patterns and weigh trade-offs — but few enough that you'll actually act.
Prioritize: which challenge needs a norm first?
Drag each challenge onto the matrix based on its impact and urgency. The coral quadrant — high impact, high urgency — is where to start.
Drag each numbered pin into position. Pins start in the center.
★ Suggested Top Challenge
Top 3 — at a glance
Norm Drafter
Turn your #1 challenge into a clear, observable team commitment. A good norm starts with "We will…", names a specific action, says when or how often, and is observable enough that you can tell whether it's happening.
Your challenge
Pick a norm pattern
Not sure which to pick?
Cadence when there's no rhythm: meetings get skipped, updates inconsistent, decisions delayed.
Format & Standard when work quality varies wildly between people: status updates look different, deliverables don't have a shape.
Ownership Rule when "who decides?" is fuzzy: same call gets re-opened, owner ambiguity.
Behavior Agreement when how-we-treat-each-other is the issue: feedback lands harshly, junior voices drop, conflict avoided.
Information Flow when channels and visibility are the issue: chat overload, info hoarding, hand-off gaps.
Draft your norm
Strength check
Inclusivity & Measurability Audit
Even a well-intentioned norm can unintentionally exclude some team members — or be too vague to act on. Audit your draft against 7 inclusivity dimensions and 4 measurability checks, then revise where needed.
Your norm
Inclusivity audit
Measurability audit
Revise
Reinforcement Plan
Drafting a norm is just the beginning. Pick the tactics that will keep it visible, active, and useful — and pre-commit to the moments where you'll model it under pressure. The output is a printable team-facing one-pager.
Your norm
Pick reinforcement tactics
When will each tactic happen?
Modeling moments
Quarterly check-in
Recurring prompt
Set a quarterly recurring calendar block titled "Norms check-in" with this agenda:
Our Team Norm
What this looks like in practice
- Pick reinforcement tactics above to populate this list.
How your team lead will model it
- Add modeling moments above.
How we'll keep it honest
- Quarterly review prompt will appear here.